Modimi is the Baby Toy of the Year in Sweden!

Modimi is an innovative and eco-friendly sensory toy series for babies and toddlers that has just won the Årets Babyleksak (the Baby Toy of the Year) 2024 award in Sweden!

What are Modimi Toys?

It starts with a block that’s kinda square,
Then add a face and a tail, and you’re nearly there.
With bright, vibrant colours, and fun shapes,
All kinds of textures and noises it makes.

Modimi is a unique modular sensory toy series composed of compatible blocks that can be assembled in many different ways. The blocks feature jointed connections, allowing the pieces to rotate and change direction, enabling imaginative configurations. The joints bring the animals to life during play. Little fingers will love crinkling the fabric, exploring matte, glossy, and textured surfaces, shaking rattling beads, and squeezing the beeping feet. These versatile toys help babies explore the world through touch, sound, and bright colours, while older children can develop fine motor skills and strengthen their problem-solving abilities.

One of Modimi’s greatest advantages is its versatility and limitless combination possibilities. Children can reuse the same pieces in new ways as their skills grow and evolve. This ensures that Modimi provides a long-lasting play experience that grows alongside the child. Whether building towers, dinosaurs, or entirely new whimsical characters, Modimi gives children the freedom to create and explore without limits.

Sustainability and Eco-friendliness

One of Modimi’s core values is its commitment to sustainability and eco-consciousness. The materials used in the toys are made from recycled plastic, reducing the need for new plastic production and supporting the circular economy. Despite being made from recycled plastic, Modimi toys are highly durable, built to withstand years of play. This makes Modimi not only environmentally friendly but also a long-lasting toy that can be passed down from one child to the next.

Modimi toys are also safe and entirely non-toxic, making them a responsible choice for families who want to ensure their children are playing with safe and healthy materials. Sustainability and eco-friendly choices are central to the toy line’s design, reflected not only in the materials used but also in the packaging. The packaging is designed to minimize environmental impact and is made from eco-friendly and recyclable materials.

Why Modimi?

Modimi’s win as Baby Toy of the Year 2024 is a testament to its significance in today’s toy market. Modimi is not just an eco-friendly and sustainable option; it’s also an innovative and developmental toy system that offers children endless opportunities to create and learn through play. Made from recycled plastic, these safe and modular toys support children’s development while being an environmentally responsible and sustainable choice.

If you want Modimi in your baby toy selection, please contact us!

Find out more about the products at Lelukirja.fi (in Finnish) and Modimitoys.com 

The Årets Leksak competition, organized by the Swedish Lek o Baby association, celebrates toys that exhibit high quality, excellent play value, and compatibility with other toys or products, all while meeting safety requirements. Here are jurys comments about Modimi Dino set “We loved the cute dinosaurs that children can assemble and appreciates the variety of materials and sounds included in the set. The building set stimulates the child’s curiosity while further developing motor skills, coordination, and creativity”. Source Lek o Baby.